JOHN LEGEND AND BAND TO WEAR COSKEL UNIVERSITY CLOTHING ON NEW TOUR
New York City, NY -
Another defining moment in New York based Clothing line Coskel University's
expanding brand recognition. R&B Artist John Legend and band members will be
dressed in Coskel University clothing when he begins his tour for the new
album "Evolver" in November. Legend's Stylist Connie Johnson who has worked
with the likes of D'Angelo, Soul For Real, Heavy D and the Boyz and Rihanna,
chose the clothing for the tour as she was looking for something that fit
into the lines of "Rock star Cool" (Legend's self described new look).
Rkado Stephon, a recording artist and an acquaintance of the owners of CU
recommended the line to Connie and eventually brokered the deal between
Coskel University and Legend's Camp. Connie remarked, "I totally love the
clothing, [have] always been a fan and am happy to have the opportunity to
with CU.”
The deal involves CU donating Jeans, Tees and Outer Wear to both the
superstar and band members for their performances while on tour and Media
appearances including Oprah, Late Night with David Letterman, and various
MTV, Fuse and VH1 spots.
Owners of the clothing company, Xolani Heylon and Machiyo Kodaira are
undoubtedly thrilled by the prospect of their line being worn by such a
Mainstream artist. It solidifies their belief that while the clothing is
inspired by Trinidadian culture, it is simply defined by its cultural
references, not limited by it. "If our product is marketed properly and is
stylish the quality will speak for itself and reach the masses even if they
are unaware of the culture itself".
This is undoubtedly true as the popularity of the brand has spread rapidly,
throughout the world, regardless of the cultural or racial differences. It's
strong and positive message has already gotten to fashionable crowds in
major cities of the world; such as Miami, Toronto, Port of Spain Trinidad,
London, Tokyo, Osaka, Yokohama, and Sapporo in Japan and of course NYC.
Coskel University also exhibited in September at the Rooms Trade Show in
Japan - one of the most prestigious and well attended clothing trade shows -
with the likes of Channel, Lamb, and Juicy - a rite of passage for new brands
and a rejuvenation for established clothing companies. The response to their
new collection – the CU Collection has surpassed expectations, and at this
time a deal is in the works with Pro-Keds which will further expand the
brand influence.
